Colors tend to play an important role when it comes to portraying a brands message. For example, when the color red is used it gives the message of the brand being energetic and straight forward and that emphasizes on the brand focusing on younger customers. Whereas when logo design for businesses in London uk make use of colors like blue, they ignite calmer feelings of being together. Each color serves a different purpose and evokes different states of mind. If you were to create a logo for your business what color would you pick?