Search Engine Optimization is the process of building your website’s visibility online by non-paid organic search engine results. It shows each user the different results according to the keyword, location, time-zone & browsing history. Seo Agency in Pakistan performs the ground SEO which is very effective in getting the traffic in bulk.
While Search Engine Marketing (SEM) uses paid methods to get traffic from search engines. It buys space for advertisements & keeps your products shown very often to the targetted users. One of the examples of SEM is Pay Per Click (PPC) which a company charges every time your advertisement is clicked.