Social media presences also inspire confidence. The question is no longer whether a company should be active in social networks, but only how and where. Regular contributions, campaigns and a presence in various networks ensure trust. On the one hand, there is the opportunity to meet customers where they like to stay, on the other hand, the humanity, the timeliness and the possibility of easy contact can be played out here. Apart from being present in social media, the other way to increase traffic to you site is to make a Wikipedia page. Do you have one for your company?