It has been observed that most of our businesses have shifted to online business. The reason for that is simple and that it is easier to reach out to more people through the internet than otherwise. Many businessmen nowadays prefer to hire a professional custom web designer to make a website like magic bricks or to get any custom made websites for their businesses. It has also been observed that many among them prefer the use of animations in their websites which have resulted in increasing traffic, higher conversion rates leading to higher profits. What other benefits do animations have when used in websites?