If you already have a blog, you are probably aware of the significance of business blogging. But do you know how to optimize your blog posts so that they rank higher in search engines? The truth is that many bloggers fail to capitalize on their blogs’ enormous marketing potential. In fact, according to a recent blogger.com study, while roughly 60% of businesses have blogs, 65 percent of those blog owners haven’t even updated in the last year! You can reap the benefits of blogging by providing fresh, relevant content and performing basic blog post optimization.