Despite the fact that mobile traffic is increasing every year, this does not mean that any company should create its own mobile application. It is important to understand when and why it is needed. To assess the need to develop a mobile application, you need to define goals and understand how it can improve your business. Typically, a mobile application is aimed at improving service levels and increasing sales. So before you create dating app like tinder or an app like Facebook, you must define your business goals first. What would you say about this?